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Flexible Audience Management
What do you like best about the product?
The platform provides a lot of flexibility with defining custom segments to create and define audiences which can be utilized to power our marketing campaigns immediately after event data comes into the platform.
What do you dislike about the product?
Too many event attributes within the system may bog down the UI, and bulk-editing items may require special tools or assistance which isn't directly accessible within the product.
What problems is the product solving and how is that benefiting you?
This product has helped us to define user segments for real-time campaign retargeting and suppression based on users' interaction on our website, while traditional batch-processing may result in stale data being utilized for our marketing campaigns.
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Tealium AudienceStream is an easy, intuitive and powerful tool
What do you like best about the product?
The ease of creating attributes, audiences,, and connectors
What do you dislike about the product?
The need for data access to analyze audience information
What problems is the product solving and how is that benefiting you?
The union with IQ makes AudienceStream more than a segmentation tool, eliminating the dependency on other tools
Tealium is a very helpful tool that has lots of features that help us day to day.
What do you like best about the product?
There are tons of helpful training options. The customer support is their number 1 asset as they are quick to respond and are always helpful. Overall, their wide array of tools have allowed us to come up with a solution on nearly every issue or interest that comes up.
What do you dislike about the product?
It can be hard to troubleshoot issues your product is having but the team is always willing to help. At times it feels a bit like a black box in that you know things are happening but not always easy to see exactly.
What problems is the product solving and how is that benefiting you?
Our web tracking previously was not reliable and Tealium has given us a surefire way to observe users' behavior and easily add them to audiences. An example of this is Ticket browse abandoners which we utilize on a daily basis.
Honest opinion ....
What do you like best about the product?
Great price point, leading the middle of the pack, and agile enough to take direction from the front of the pack if believed correct. Big enough to deliver, small enough to innovate.
What do you dislike about the product?
no real issues with the product, currently does what it needs to do..
What problems is the product solving and how is that benefiting you?
Realtime interaction delivering the customers experience, across all channels...
Building a data lake is easy with Tealium CDP
What do you like best about the product?
Using Tealium as our data lake foundation has been straightforward to set up and use without writing custom code.
What do you dislike about the product?
The learning curve can be a bit steep when initially setting up Tealium. I recommend the training sessions and help from the Tealium team to understand the different sections within the platform.
What problems is the product solving and how is that benefiting you?
Looking to build a single source of truth as it relates to our customer data. Having a central repository for customer data and being able to connect to many different platforms (such as ad platforms, email marketing platforms, etc.) has made Tealium a critical component of our marketing tech stack.
EventStream for your Data Compliance Needs
What do you like best about the product?
EventStream, in combination with its suite of products, can remove any Personal Health Information (PHI) or Personal Identifying Information (PII) from your analytics and ensure your data analytics is protected and HIPAA compliant. Their platform is a game-changer for our data analytics .
What do you dislike about the product?
There is a very steep learning curve of their product suite, but once your team is up-to-speed, there is no other suite of products more robust.
What problems is the product solving and how is that benefiting you?
We use Tealium EventStream to set the Events within our data layer and provide the rules of where the data will land. The benefit we have seen is keeping our data and platforms across our marketing stack in HIPAA Compliance.
Robust solution
What do you like best about the product?
The audience can be easily managed by the Marketing team with limited knowledge of coding and cut down the dependency of the Development team.
What do you dislike about the product?
Too many things to learn and more profound training required.
What problems is the product solving and how is that benefiting you?
We are currently working on Implementing and benefits yet to realize and measure it. we aim to solve the unification of data and activation in real-time across different channels.
Great functionality, bad UX
What do you like best about the product?
It provides a lot of versatility because it's not bound to a specific platform like Google or Adobe. Also, the history change view that looks like Github version control.
What do you dislike about the product?
Because of the flexibility, it is way harder to make implementations that are otherwise simple and straightforward in Google Tag Manager. Also, the UI/UX is just bad.
What problems is the product solving and how is that benefiting you?
None, using it because clients were using it.
I haven't found any benefit that is unique to the platform or that puts them ahead of competitors. That being said, their support is really good and can actually help you do some of the implementation but I think that depends on the contract that they have with the client.
I haven't found any benefit that is unique to the platform or that puts them ahead of competitors. That being said, their support is really good and can actually help you do some of the implementation but I think that depends on the contract that they have with the client.
More complicate than GTM to debug / understand why a tag is not fired.
What do you like best about the product?
Technical Features: JQuery and Extensions + Tag template when well understood.
What do you dislike about the product?
QA tool / Debug tool. difficult to undertsand why a tag is not fired (vs GTM). but sometimes less native features (scroll tracking , Timer) than GTM .
What problems is the product solving and how is that benefiting you?
Track events with JQuery and push media tags.
Few CDPs are as robust as Tealium
What do you like best about the product?
Straightforward for novices but still powerful enough to work in even the most complex enterprise data environment
What do you dislike about the product?
Tealium sometimes oversells their developing capabilities but the core functionality is great
What problems is the product solving and how is that benefiting you?
Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.
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