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This review is about Tealium IQ and Event Stream as I'm not a Audience Stream user
What do you like best about the product?
What I like most about Tealium IQ is the large number of tags in the marketplace and the ease of implementation. And in case there isn't a specific tag, you can request it through support (which is also awesome) and they develop new tags on a regular basis.
Also, the ease of connecting Tealium IQ and Event Stream allows anyone to do it and the results are fantastic when it comes to data collection and enrichment.
Also, the ease of connecting Tealium IQ and Event Stream allows anyone to do it and the results are fantastic when it comes to data collection and enrichment.
What do you dislike about the product?
Tealium IQ is a tool that can be difficult to learn to use at first. Also, I think it would be good if, before publishing, you could warn if there is incorrect code that could "break" the application. It doesn't happen a lot, but if in any implementation with JS code there is an error, it can cause problems. GTM, for example, doesn't let you publish if there is an error in the code.
What problems is the product solving and how is that benefiting you?
Tealium Event Stream helped us a lot in performing datalayer validations in app through the Google Sheet connector, where I can find the user traces in real time.
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My review will be on TiQ & EventStream as I am not a AudienceStream user.
What do you like best about the product?
I think one of the TiQ strong points of TiQ is its mobile app tracking capalities. Additionally, the integration between TiQ and EventStream is awesome.
What do you dislike about the product?
The learning curve is long. TiQ is not as easy to use as other TMS's like GTM.
What problems is the product solving and how is that benefiting you?
TiQ is a very potent TMS. I find it particularly useful to be able to work with JS on the mobile app TiQ profiles.
Great product with support from Tealium
What do you like best about the product?
I like how easy this is to use and how well it integrates with our marketing systems
What do you dislike about the product?
Often hard to integrate with site personalization
What problems is the product solving and how is that benefiting you?
It is helping us to personalize messaging across marketing channels
Tealium IQ Tag Management:- The ultimate tag management solution
What do you like best about the product?
We have migrated from GTM to TIQ in our project.TIQ is a very marketing-friendly tag management solution. Configuring tags such as Adobe Analytics, Google Analytics, MediaMath, Bluekai, Bing UET or Google Remarketing and Google AdWord Conversion tags are all three-step easy processes.
What do you dislike about the product?
TIQ is not a free Tag management solution, whereas GTM and Adobe Launch are free TMS, creating more challenges for TIQ if the IT Management wants cost cutting.TIQ may plan to have a free basic version which will eventually help the company to compete with other free TMS
What problems is the product solving and how is that benefiting you?
TIQ helps us quickly implement website marketing/advertising or functional tags. For an asynchronous application, this works pretty well. Although TIQ also provides a synchronous option to apply tags such as adobe target efficiently. So overall, it is a very robust solution with an easy setup, enabling marketers to go ahead and change the tags by themselves without waiting for IT involvement. Also, Tealium support and help documents are pretty organized and approachable.
Excited to see the CDH Features
What do you like best about the product?
The Audience stream CDP the attributes and Profile stitching very good compare with other leading CDP specifically the Badges , creating of the segment as well very simple and efficient
What do you dislike about the product?
More dependency on the tag management, on boarding the existing websites is very difficult , need to work more on the tag management side
What problems is the product solving and how is that benefiting you?
The audience discovery feature is fantastic, and we can find out the audience size very easily than any other CDP in the market, also the particular attribute like badges and time line attributes
Say goodbye to tedious data management with Tealium AudienceStream CDP!
What do you like best about the product?
I love using Tealium AudienceStream CDP because it makes my job easier. It connects with other marketing technologies and provides great insights on audience behavior. I also find the interface easy to use and the reporting features helpful.
What do you dislike about the product?
The only things I don't like about Tealium are that some of the features were hard to understand, and the pricing can be confusing.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream CDP has made my work easier. Before using it, we had to do a lot of manual data work. Now, we can automate much of it and use the software's reporting features to gain insights into audience behavior.
Provided the data insights we needed
What do you like best about the product?
Allowed us to see the data more accurately within Google Ads and Facebook.
What do you dislike about the product?
We haven't had any issues to date. So far the solution has worked well for us.
What problems is the product solving and how is that benefiting you?
We lost visibility to all audiences in Google with the privacy changes. Tealium gave us that back.
Powerful, Intuitive, Great Support
What do you like best about the product?
The interface is superior to GTM, making it very easy to distinguish between and examine multiple components (tags versus code versus data layer, etc). The way the UI is presented just makes daily work in it easier.
What do you dislike about the product?
Sometimes the complexity of customization can be a negative if you want a quick solution to a problem.
What problems is the product solving and how is that benefiting you?
TiQ allows us to deploy and manage multiple tagging environments across a variety of profiles and sites quickly and easily. Additionally, their support team is quick to respond when you have an issue you can't resolve yourself.
360 Customer View
What do you like best about the product?
Tealium is the tool that unites everything, the link between the back and the front, the interconnection necessary to deliver a personalized customer experience. The ability to integrate data sources, standardize them, and have them talk to each other is key to get accurate customer 360 view. Agnosticity, flexibility and integrations are the main elements that I like.
What do you dislike about the product?
The UX/UI could improve in some aspects, my profile is a digital analyst so I'm used to that type of tools. There is also a lot of room for improvement in documentation, online training in different languages, how-to guides, etc.
What problems is the product solving and how is that benefiting you?
Siloed customer data was one of our challenges, that with Tealium Visitor Stitching we were able to solve.
One tool to connect all marketing channels and orchestrate customer's brand impacts, including call centers.
One tool to connect all marketing channels and orchestrate customer's brand impacts, including call centers.
AudienceStream is flexible, powerful and very scalable.
What do you like best about the product?
Overall, AudienceStream unlocks a robust and flexible environment to fine-tune the user journey to be specific to each user's journey and known properties. Pretty damn close to the mythical personalization at scale. The ability to create rules based on a user's past behavior on owned platforms is really only limited by your imagination.
Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.
My default recommendation for any client looking for a CDP is AudienceStream.
Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.
My default recommendation for any client looking for a CDP is AudienceStream.
What do you dislike about the product?
One of the big downsides is that their CDP data model only has the user as the primary object (which, admittedly, is the point of CDPs). However, there are times when I would have liked to use a session-based primary object for logic; it's possible, but it requires a lot of creating engineering.
For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.
There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option.
For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.
There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option.
What problems is the product solving and how is that benefiting you?
Our most common use case is to introduce web and app behaviors as integral components in mapped customer journeys. Most customer journeys are limited by time-based rules or simple interactions with the channel hosting the journey. This unlocks substantially more use cases for companies to experiment and fine-tune their digital relationship with their customers.
Our second most common use is to integrate first-party data with data coming in from the web/app. This can be confidential data, or data not exposed in the web journey, such as customer-specific characteristics or mapping to offline sales journeys and interactions.
Our second most common use is to integrate first-party data with data coming in from the web/app. This can be confidential data, or data not exposed in the web journey, such as customer-specific characteristics or mapping to offline sales journeys and interactions.
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