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Become Agile!
What do you like best about the product?
Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.
What do you dislike about the product?
A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients.
What problems is the product solving and how is that benefiting you?
Allow the marketing department to deploy tags in a timely manner to improve our analytical capacities and optimization campaigns.
Recommendations to others considering the product:
Your data layer setup is crucial! Spend the time and effort getting it right during onboarding.
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Not a Bad Tool, But Difficult to Justify the Cost
What do you like best about the product?
Tealium does a great job of integrating third-party tagging solutions (marketing, analytics, commerce, etc.) into one, easy to use application that ensures synchronous results across the board. I really like that Tealium has pre-integrated with nearly all of the partners we are already using which makes integration very quick and easy. Tealium support is top notch and having a "person" to talk to rather than using online discussion boards (like GTM) has always been the big plus.
What do you dislike about the product?
The cost is hard to justify both internally and to our clients. Especially when there are other solutions like Google Tag Manager which are free and are improving quickly. It will be hard to continue to pay for Tealium unless they are able to roll out additional features that are not additional cost, as we have had many clients trial the platform but decided to stick with the free version of GTM for the time being.
What problems is the product solving and how is that benefiting you?
We have been able to work around the development cycle that used to hold us back significantly whenever we wanted to track a new functionality, page or process on any of our websites. Tealium gives us the flexibility to launch new tags quickly and effortlessly. If there is a bug within our current set up, we can go in and make a fix without being held back by the development cycle. There are various environments which make testing new tags smooth and can launch confidently.
Recommendations to others considering the product:
Tealium is great if you are going to be integrating several different solutions and you want enterprise-level support. As previously stated, it is a challenge to justify the cost so make sure you are well documented prior to implementing the solution with the time wasted and development resources needed to implement the work you are going to be able to do on your own once you launch Tealium. The business case is critical for any GTM solution to prove the worth of your investment to leadership.
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