Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Automating customer interactions with AudienceStream and measuring for success!
What do you like best about the product?
AudienceStream offers up an easy to use interface to set up custom segments to enhance your customer targeting. After configuring data sources with your desired actionable data points, it is a breeze to create audiences based on behavior. AudienceStream is THE one-stop shop to centralize your data and activate your audiences in real time through your existing MarTech stack.
What do you dislike about the product?
If you have a technical background, in all aspects AudienceStream is the next best thing since sliced bread! If you don't have a technical background the initial configuration can be challenging, however, this is the case with any platform implementation. Once configured properly a growing user base of analysts can really take the reins and soar with the platform.
What problems is the product solving and how is that benefiting you?
AudienceStream is solving a growing number of business questions every day. Within the platform, we are able to target the right audiences at the right time with the right action. We are able to re-engage our readers and drive them back to our sites, measure the most successful touchpoints for a given segment, and ultimately drive our target conversions.
Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.
Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.
Recommendations to others considering the product:
Invest the upfront time to design and architect your solution with Tealium. While the platform can basically do anything, attempting to connect every platform and do everything at once has the potential to lead to disastrous results. Start small, iterate on measurable success, and grow the complexity of your platform with a clear end game in mind. If you follow those steps you are certain to be successful and see returns on your investment in no time.
- Leave a Comment |
- Mark review as helpful
Real, useful results
What do you like best about the product?
It may not be the case for everyone, but I like that it integrate well with TealiumIq and is additive and not just complementary.
What do you dislike about the product?
There's a lot of capability so that can be a little overwhelming at first
What problems is the product solving and how is that benefiting you?
Kind of like it says on the package, we're using it to better target our audiences by defining them and leveraging AudienceStream to learn about them.
Recommendations to others considering the product:
Know what you want to do. Really know what you want to do. It will help you focus on what you want to accomplish.
user for two years
What do you like best about the product?
I can integrate with every source I can imagine
What do you dislike about the product?
lack of visualisation tools built-in to the platform
What problems is the product solving and how is that benefiting you?
customer central view, journey and business context of those characteristics
Recommendations to others considering the product:
Plan to put it a the centre of your data architecture and use it as a live data source where you can
The more we use the product, the more we find new feature to use
What do you like best about the product?
The flexibility to create and modify features and configurations easily in real-time.
What do you dislike about the product?
Higher than expected error rates and data loss via firehose connectors; no QA environment to test new integrations.
What problems is the product solving and how is that benefiting you?
Connector integrations in place of in-app SDKs resulting in smaller footprints for apps as well as less app development work.
Recommendations to others considering the product:
Solid platform, accountable partner.
AudienceStream at a multichannel retailer
What do you like best about the product?
-Ease of installation
-Coordination with Tealium IQ
-Large library of plug and play vendor connections, as well as webhooks for all others
-Easy to use for both technical and business users
-Competitive pricing
-Coordination with Tealium IQ
-Large library of plug and play vendor connections, as well as webhooks for all others
-Easy to use for both technical and business users
-Competitive pricing
What do you dislike about the product?
-Difficult to run use cases in test/stage environment
-Omnichannel imports process large files slowly
-Omnichannel imports process large files slowly
What problems is the product solving and how is that benefiting you?
Our initial use cases included replacing our cart abandon emails through another 3rd party service, which has been surprisingly simple, immediately saving money. Also, strategies for replacing internal manual processes with Audience Stream doing the heavy lifting have proved very fruitful. Coordinating campaigns against specific audiences has been especially easy, where it certainly was not before.
Recommendations to others considering the product:
Build strong use cases and procedures for governance
Enriched Business Results with Enriched Audience Data!
What do you like best about the product?
Tealium AudienceStream is enriched with data from all sources, which can be easily identified, then can be put to precise and productive application through your advertising and martech platforms for real-time optimization.
What do you dislike about the product?
Tealium AudienceStream takes a dedicated resource to commit time to learn AS; to establish a sound foundation for interconnectivity between iQ and AS; and a dedicated resource to optimize and maximize AS for all of your customer and prospect intelligence and engagement.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream is helping to solve for
1) personalization in all engagements
2) informing the enterprise with data to make data driven decisions
3) incremental business growth within acquisition spend goals
The benefits include finding signals for
1) new product development
2) new customer types
3) new markets
4) new sources of fraudulent or risky behavior
1) personalization in all engagements
2) informing the enterprise with data to make data driven decisions
3) incremental business growth within acquisition spend goals
The benefits include finding signals for
1) new product development
2) new customer types
3) new markets
4) new sources of fraudulent or risky behavior
Recommendations to others considering the product:
My recommendation to others considering Tealium AudienceStream CDP includes
1) take your time understanding your goals with a CDP
2) understand if your goals align with the results that Tealium AS CDP can deliver
3) consider the value of organizing and enriching your data as benefits to the AS CDP
4) commit to learning about and growing a team around maximizing AS CDP
1) take your time understanding your goals with a CDP
2) understand if your goals align with the results that Tealium AS CDP can deliver
3) consider the value of organizing and enriching your data as benefits to the AS CDP
4) commit to learning about and growing a team around maximizing AS CDP
Tealium UDH is Integral to Gap Inc Data Collection & Governance
What do you like best about the product?
We now use all products in the Tealium Universal Data Hub. It's incredibly powerful to manage data collection and syndication from our web properties in one central tech solution. With Tealium, we have standardized the data layer across all Gap Inc brands, centralized tag management with iQ, enabled robust on-site personalization and external marketing with AudienceStream, reached global compliance goals with Consent Manager, streamed data to our internal Data Warehouse in real-time with EventStream, and much more. What I appreciate even more than the seamless integration between each product of the UDH, is the industry expertise that comes with your Tealium account team. Not all vendor support teams are willing to go above and beyond to help customers succeed. Tealium has been willing and able since day one.
What do you dislike about the product?
Tealium is not always a multi-user friendly interface, though they have made strides to change that. With a company as large as Gap Inc, with multiple brands under one umbrella, we have multiple user groups within the tools. It's been difficult to manage change promotion and collaboration across multiple parallel users effectively.
What problems is the product solving and how is that benefiting you?
Thus far, we have focused many of our AS use cases on on-site content personalization via AS & Optimizely connectors. This fiscal year, we are also focused on migrating much of our email marketing segmentation strategy to AudienceStream.
Anything is possible with Tealium AudienceStream
What do you like best about the product?
It kicks off with a bang:
It comes with robust analytical tools and tracking mechanisms right out of the box. They have a responsive and thorough deployment team who are committed to ensuring that it's configured to meet your specific needs right out of the gate, no matter how nuanced.
The solutions are scalable.
I've used Tealium AudienceStream in my previous company as well as my current company. Each company had wildly different use cases, but Tealium handled them both with aplomb. No matter the project, I never have to stop and ask myself whether Tealium offers the functionality. The one time they didn't have a solution out of the box, they built a custom connector for us.
It comes with robust analytical tools and tracking mechanisms right out of the box. They have a responsive and thorough deployment team who are committed to ensuring that it's configured to meet your specific needs right out of the gate, no matter how nuanced.
The solutions are scalable.
I've used Tealium AudienceStream in my previous company as well as my current company. Each company had wildly different use cases, but Tealium handled them both with aplomb. No matter the project, I never have to stop and ask myself whether Tealium offers the functionality. The one time they didn't have a solution out of the box, they built a custom connector for us.
What do you dislike about the product?
It takes a while to understand the difference between some of their products.
There's TiQ, which manages tags.
There's AudienceStream and EventStream, which process user's activity (per your specifications) in real time.
There's AudienceStore and EventStore, which store the data generated from AudienceStream and EventStream as semi-structured JSON data. Without an extract-transform-load (ETL) process, there isn't much you can do with this data. However, you can build one for free using Python. If you want to build an ETL like this, you should do the following in python.
import json
import pandas
Since this is a list of semi-structured json objects, it needs to be restructured before it can be parsed. use this line of code:
data = "[" + data.replace('}', '}, ', data.count('}')-1) + "]"
then you have to get that data to be recognized by python as having a json structure. use this:
json_data = json.loads(data)
then you have to normalize this data. use this code:
df1 = json_normalize(json_data)
There are more steps that must be taken after this point, but that will get you on your way.
However, if your organization doesn't have someone skilled in Python, you will want to purchase AudienceDB and/or EventDB. Those services convert the semi-structured data from audiencestore/eventstore into a table that can be queried using SQL.
So in short, there's nothing I don't love about Tealium. It just requires effort and business logic to maximize your results.
There's TiQ, which manages tags.
There's AudienceStream and EventStream, which process user's activity (per your specifications) in real time.
There's AudienceStore and EventStore, which store the data generated from AudienceStream and EventStream as semi-structured JSON data. Without an extract-transform-load (ETL) process, there isn't much you can do with this data. However, you can build one for free using Python. If you want to build an ETL like this, you should do the following in python.
import json
import pandas
Since this is a list of semi-structured json objects, it needs to be restructured before it can be parsed. use this line of code:
data = "[" + data.replace('}', '}, ', data.count('}')-1) + "]"
then you have to get that data to be recognized by python as having a json structure. use this:
json_data = json.loads(data)
then you have to normalize this data. use this code:
df1 = json_normalize(json_data)
There are more steps that must be taken after this point, but that will get you on your way.
However, if your organization doesn't have someone skilled in Python, you will want to purchase AudienceDB and/or EventDB. Those services convert the semi-structured data from audiencestore/eventstore into a table that can be queried using SQL.
So in short, there's nothing I don't love about Tealium. It just requires effort and business logic to maximize your results.
What problems is the product solving and how is that benefiting you?
We are able to stitch data about our user's behaviors when generating quotes online to sales that are later made over the phone. Without Tealium, this would not be possible.
AudienceStream is Awesome
What do you like best about the product?
Ease of use and the way it has allowed us to connect many disparate data sources to enable more granular segment and audience building.
What do you dislike about the product?
Not being able to publish versions live to the site, we can only save as.
What problems is the product solving and how is that benefiting you?
Many siloed sources of data which would cause weeks of dev resources to build pipelines between the systems is not needed anymore. We can do everything we want to connect the sources of data in Audience
Enhances Marketing Campaigns & Analytics
What do you like best about the product?
TiQ + AS are an easy solution to manage vendor tags, enhance analytics and optimize marketing campaigns. A technical marketing professional can manage it without the need to work through IT or Web teams to implement and test which saves everyone time.
What do you dislike about the product?
It is a technical tool that layers on itself. If there is a bug or if a step is not followed exactly right it can be frustrating to resolve without Customer Support. From a marketing perspective, the platform needs the ability to pause components associated with a campaign. Since the tool does have so many layers some campaign components may conflict with each other so a build can get complex.
What problems is the product solving and how is that benefiting you?
We are able to take our analytics a step further by layering in our CRM data to create valuable reporting. Additional custom setup needed for analytics or vendors can all be handled through AS. Marketing campaigns are optimized with advertising retargeting and suppression based on key criteria.
showing 291 - 300