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Tag Management for Marketing
What do you like best about the product?
I like the number of out of the box tags that are available. Every new tool we add to our tech stack will most likely already have a tag in Tealium ready to deploy.
What do you dislike about the product?
In our company we need the support of IT to still deploy tags which makes a huge bottle neck.
What problems is the product solving and how is that benefiting you?
Data collection is much easier through IQ. It helps us make data driven decisions once we have the right data collected.
Recommendations to others considering the product:
Make sure you have a strong team behind it, as your digital assets grow it is important to grow IQ with it.
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We are in the initial stages of implementing Tealium.
What do you like best about the product?
I equate digital tag management to the Wild West - there are far too many players and ways of tagging that it makes the digital tagging space too chaotic. Tealium IQ Management helps to focus our tagging efforts and make it far more efficient to create and manage tags.
What do you dislike about the product?
So far there is not much to dislike. We have not found any major issues with the product.
What problems is the product solving and how is that benefiting you?
It is providing a unified tag management environment. It allows us to concentrate on the strategy rather than the implementation.
Recommendations to others considering the product:
Engage with Tealuium Professional Services to get off on the right foot.
Empowering marketing and business to accelerate customer growth
What do you like best about the product?
We use Tealium IQ to manage thousands of our marketing pixels and build customer segments for optimizing our customer growth. Before we implemented Tealium, it was a long, arduous process to keep marketing data up-to-date across our site. With Tealium IQ, we have moved ownership to our marketing and martech teams, which empowers them to track, update, and optimize our media efforts.
What do you dislike about the product?
With any new service, it takes time to properly audit our current pixel implementation, write up scalable specs, and prioritize the work within our dev backlogs. However, once we got Tealium implemented, we've accelerated our tag management, and have given much needed time back to our tech teams.
What problems is the product solving and how is that benefiting you?
We've solved the manual task of having to add/remove/manage pixels, giving time back to our tech teams.
Recommendations to others considering the product:
Analyze the time it takes to manage your current tracking pixels and data. I guarantee the initial investment will pay off in multitudes.
Easy way to manage our web site tag integrations
What do you like best about the product?
Tealium allows us to easily manage what tags load on what pages in a GDPR compliant manner.
What do you dislike about the product?
The current GIT integration of tagging code is fairly primitive.
What problems is the product solving and how is that benefiting you?
Keeping the trust of our customers with respect to the data we collect and share with out partners.
Tealium unified view
What do you like best about the product?
I love how tealium helps to unify the data very easily,give a holisitc view and understand the data at a very detailed level
What do you dislike about the product?
Tealium IQ does not catch easily the errors. just like JS extensin other extension should be more robust
What problems is the product solving and how is that benefiting you?
Effective and easy tagging events
Easy to use yet powerful
What do you like best about the product?
Open platform with tag templates for most martech vendors. Flexibility with using extensions to provide solutions specific to our business.
What do you dislike about the product?
The interface can have a better sorting since most of it it's in a row form.
What problems is the product solving and how is that benefiting you?
It powers most of our martech solutions and it's easy to use and maintain.
Outstanding Centralized TMS Platform
What do you like best about the product?
Simply the BEST in class platform with BEST in class support.
What do you dislike about the product?
There is nothing I dislike about the platform.
What problems is the product solving and how is that benefiting you?
Global digital marketing in the Pharmaceutical industry.
Great product
What do you like best about the product?
Ease of use with a variety of tagging strategies
What do you dislike about the product?
Hard to learn in the beginning but once trained easy to use
What problems is the product solving and how is that benefiting you?
Speedier deployments
Makes global expansion a breeze
What do you like best about the product?
When we moved from our old tag management solution to tealium, we quickly discovered the ease with which we can expand globally. With over 400 sites, our focus was/is global governance and speed to market- and with tealium we were able to rapidly expand and implement the tag management solution.
What do you dislike about the product?
There's not much i dislike about the tool. We are amidst the rollout of another tealium product (audience stream) and have chosen to go down this venture because of the success we're seeing with IQ.
What problems is the product solving and how is that benefiting you?
The benefits we've seen are routed in the ability to centralize global governance and consistency.
Easy to Use, Easy to Access Daa
What do you like best about the product?
I like that the user interface for defining audiences, enriching data, and actioning on the data is intuitive and easy to use. They just launched a redesign and it is even better now.
What do you dislike about the product?
No real problem areas, it works great for us. There was a brief bug where the audience connector to Facebook wasn't working as expected, but that has since been resolved.
What problems is the product solving and how is that benefiting you?
We are stitching across offline and online marketing channels for detailed and full-funnel attribution to optimize our marketing spend. We're also personalizing the experience on the site based on audiences -- starting with geography, and getting more advanced.
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