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Tealium IQ management
What do you like best about the product?
Tealium has a great customer support. Everytime I am stuck and put ticket to Tealium Support, they get back to me asap and help me fix the issues.
What do you dislike about the product?
WOuld be super helpful to have some form of products that helps governance and quality assurance. Something like observepoint but inbuilt in Tealium.
What problems is the product solving and how is that benefiting you?
Helps manage implement tags and extensions in efficient way.
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Great tag management solution!
What do you like best about the product?
Extremely easy and fast to implement new tags out across our websites. Great variety in tag vendors available for deployment, and easy to configure to get things up and running fast.
What do you dislike about the product?
Like many technical solutions, there is a learning curve at first. Tealium implementation team helps you get through the early challenges, but having a good understanding of how tag management works will help you immensely.
What problems is the product solving and how is that benefiting you?
Ability to get data captured that flows into Tealium's Universal Data Hub, where it can then be used along with other data to create syndicated data that flows to other platforms like email vendors, personalization, etc.
Tealium Leads Data Collection and Management
What do you like best about the product?
My favorite thing about TealiumIQ is the great integrations with so many technologies. This makes it so much easier for team and clients to keep all tags and integrations up to date. With the non-stop and fast moving legislative and technological governance changes, this is critical for keeping our sites legal and functioning. I also really like the Consent Management tool, miles ahead of anything else out there.
What do you dislike about the product?
I really enjoy the new UI, I disliked the old one...so nothing now.
What problems is the product solving and how is that benefiting you?
Tag Management
Standardization
Scale
Data Freedom
Tag Deployment at the speed of our client's advertising campaigns (rapid)
Standardization
Scale
Data Freedom
Tag Deployment at the speed of our client's advertising campaigns (rapid)
Recommendations to others considering the product:
Think about data security, scale and meeting legal requirements
The real CDP
What do you like best about the product?
Tealium has done a fantastic job developing a data-forward CDP solution that isn't just smoke and mirrors. They are grounded in the belief of good, quality data and continue to be the leader in the CDP space.
What do you dislike about the product?
I don't dislike anything about the tool. I have been using it for over six years.
What problems is the product solving and how is that benefiting you?
We use Tealium AudienceStream CDP to capture robust data from a myriad of sources, cleanse and connect the data to our client's solutions in real-time and drive customer engagement through personalization communications.
Recommendations to others considering the product:
Evaluate all tools but understand that Tealium's vision of data is the cleanest and most practical without the black box.
We have leveraged iq to ensure efficent and proper installation of our tags
What do you like best about the product?
One of the best featuers is the ease of use
What do you dislike about the product?
We have not experienced any dislikes within our team
What problems is the product solving and how is that benefiting you?
one stop implementation of all of our data tracking tags.
Great tool for live market segmentation
What do you like best about the product?
Create badges based on certain customer profiles for purpose of retargeting.
What do you dislike about the product?
It takes a while to learn the platform but sufficient training available on the platform.
What problems is the product solving and how is that benefiting you?
We use it for retargeting campaigns. It has allowed us with customized targeting of the customers as well as prospects.
Complete and powerful tag management system
What do you like best about the product?
Tealium takes a powerful and potentially complex system and wraps it in a UI that makes manaement and administration simple and easy to understand. We have taken new users with no tag management experience and onboarded them to be competent users for their particular tagging needs in short order. Meanwhile our core team of admins are able to meet requirements for much more complex and difficult requests to accomplish things that we were never able to do before.
What do you dislike about the product?
My biggest (and perhaps only real) complaint is that it is difficult to work simultaneously with others. Our core team of admins is small (3 admins) but we have a handful of marketers and MarTech power users that self service which can make things a little tricky. Things have improved in recent years and we're looking forward to where Tealium takes us in coming months.
What problems is the product solving and how is that benefiting you?
We have multiple domains with multiple agencies and internal teams requiring everything from various analytics to smaller shop, specific tagging. Additionally, we have invested time in leveraging TiQ to markup pages for structured data, dynamic tagging (allowing us to use single tags to do multiple jobs - tracking, conversion, remarketing etc) and more. We occasionally get some interesting requests to meet specific needs and we have not been limited by TiQ in what we've been able to deliver.
Recommendations to others considering the product:
Listen to your account handlers and follow their guidelines. The support teams are great and incredible resources. Consider your data layer early - this will be the foundation that everything will be built upon. The hard work done up front will pay off in the long run.
Awesome tag management experience
What do you like best about the product?
Tealium makes it easy to add tags and transformations with a point and click interface or with Javascript, depending on your needs. It is extremely extensible, allowing you to quickly add and deploy a tag.
What do you dislike about the product?
There are occasional UI bugs and the UI is not very responsive, even on a desktop interface.
What problems is the product solving and how is that benefiting you?
Customer successes and failures in our applications. We've used it to upgrade and improve our digital experience
Recommendations to others considering the product:
Read the extensive user guide.
Best Vendor Agnostic Tag Management Platform
What do you like best about the product?
We really like and enjoy the capabilities which Tealium provides to manipulate and massage the data which most of the other tag management platforms in the market doesn't provide.
What do you dislike about the product?
The recent UI updates have made our custom extensions realigned which might cause issues associated to other variable dependencies in the order they get executed.
What problems is the product solving and how is that benefiting you?
Centralized way to manage all the first party and third party tags. Be able to manage and share data across different platforms via centralized data layer concept for omni channel experience.
Exciting Possibilities with TAS
What do you like best about the product?
We've just scratched the surface with our implementation of AudienceStream so far. The more the team digs into, the more we see the possibilities. Looking forward to crafting additional use cases and seeing the ROI from the tool flourish.
What do you dislike about the product?
It's definitely more technical than originally anticipated and we're now realized that we'll need to pull in more technical resources to support our usage of it.
What problems is the product solving and how is that benefiting you?
We are moving from only profile based marketing and targeting to engaged based and personalized marketing to retain and delight customers.
Recommendations to others considering the product:
Build out your use cases and plans to use it and then work in all the integrations!
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