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Tealium TMS
What do you like best about the product?
Great ability to customize tags and extension. The Speed and Network plays a key role in TMS platform.
Great flexibility and enhance the better way to way to capture the data. enrich in data in all the best possible ways to analyse .Optimise to core business values.
Great flexibility and enhance the better way to way to capture the data. enrich in data in all the best possible ways to analyse .Optimise to core business values.
What do you dislike about the product?
It can too complex for for non technology users. If it could be more like plug and play options would have been a great option.
What problems is the product solving and how is that benefiting you?
Cross tab analysis and Cross marketing channel. We have seen the data for the issues which will enable us provide more insights to business case and stay a head of a game.
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Easy Tag Management
What do you like best about the product?
I like how easy it is to set up extensions, so everything from event tracking on the site to different data ids for tags.
What do you dislike about the product?
I'm not such a fan of the tricky UI for seeing what data tag is what when assigning the value in the extension
What problems is the product solving and how is that benefiting you?
We are collating all of our data in one place and managing it all with the Tealium aws dbs.
Easy to use system
What do you like best about the product?
A great tag management system that is easy to use and set up.
What do you dislike about the product?
the unclear UI to assign a value to a tag
What problems is the product solving and how is that benefiting you?
Very easy to use and everything is now in one place.
Recommendations to others considering the product:
very easy to set up
Tealium IQ is the most versatile Tag Manager out there
What do you like best about the product?
The flexibility and advanced options are great. Almost every obstacle or feature gives you at least two and often more ways of going about the same task.
What do you dislike about the product?
The other side of the coin is that the vast volume of options also erodes the idea of "best practice" in many cases, as it is more a question of preferences. If you are to get the most out of IQ you need intermediate skills in coding as well.
What problems is the product solving and how is that benefiting you?
We are removing scripts from the websites sites and controlling every load and tracking parameter in Tealium IQ, in order to centralize governance and to optimize site performance. Furthermore, IQ facilitates tracking new dimensions and events that would have been very development dependent to establish beore TEalium IQ
Customer segmentation AudienceStream
What do you like best about the product?
A key feature of AudienceStream is the simplicity and the extent of how customers can be segmented to better understand customer behaviour and attributes.
What do you dislike about the product?
There are little downsides to AudienceStream, but like any other CDP tool implementing it requires a level of expertise to set it up correctly. Once set up the system does what it's meant to do.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream is a key tool used by us and our clients in segmenting visitors on websites and mobile apps. Using AudienceStream CDP to create audiences and attributes for targeted marketing and personalisation.
To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.
To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.
The Industry Standard in Tag Management Solutions
What do you like best about the product?
The technology, the people, outstanding engineer support
What do you dislike about the product?
I'm a big supported and advocate of Tealium and all its products
What problems is the product solving and how is that benefiting you?
Standardization of marketing tag implementation, centrally manage and maintain all marketing tags
Recommendations to others considering the product:
by far beats the competition
It Works
What do you like best about the product?
TIQ has made our teams' lives much easier in the sense of tag management. The ability to configure, control, and roll out all in one interface is a key time saving factor. It's flexibility is a plus too.
What do you dislike about the product?
The way we initially implemented the tool, seemed to have quite a bit of repetitive tasks involved. Later on realizing that didn't need to happen wasn't cool.
What problems is the product solving and how is that benefiting you?
Tag management, data transformation
Best Tag Manager out there
What do you like best about the product?
plug and play with a lot of tools and tags. Easily manageable from a single UI.
What do you dislike about the product?
I can't "Open link in new tab" which is kind of annoying. If i want to review 2 tags, I basically have to take a screenshot and look at them side by side.
What problems is the product solving and how is that benefiting you?
Scaling marketing tag implementation across multiple brands and regions.
Recommendations to others considering the product:
If you need a unified portal to manager all your tags agnostically, TIQ is the way to go.
TAS - Unlocking Potential
What do you like best about the product?
- easy/intuitive interface
- audience discovery tool is insightful
- omnichannel is a fantastic feature (stitching offline and online data)
- built in connectors makes sending audiences to other vendors pretty simple
- audience discovery tool is insightful
- omnichannel is a fantastic feature (stitching offline and online data)
- built in connectors makes sending audiences to other vendors pretty simple
What do you dislike about the product?
One thing that would be helpful when building out audience rules would be the ability to use RegEx. It would also be helpful to be able to use nested logic to cut down on the "length" of a rule.
What problems is the product solving and how is that benefiting you?
We're able to enter people into and out of audiences and ET journey with relative ease; each month we see that our work in TiQ and TAS is impacting results in a positive way.
Tealium IQ is transforming our digital experience
What do you like best about the product?
Tealium IQ Management is easy to implement and does not replace our Google Analytics deployment, but instead helps us manage across multiple data sources to build audience and take action on that data. I'd recommend this product to any business that is trying to solve the personalization challenge many of us face.
What do you dislike about the product?
It can be difficult for our executives to understand the differences of the various tagging systems and the different roles they play.
What problems is the product solving and how is that benefiting you?
Stitching many data sources together in order to learn as much as we can about our customers and provide them the tailored content they want.
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